Season 1 Episode 8: The Wild West Coaching Industry Meets Regulation with Heather Wylde
The Wild West Coaching Industry Meets Regulation with Heather Wylde
About the Episode
In this episode of the Girlboss Red Flags podcast, Erin Billings and Tay Francis along with special guest Heather Wylde, an ethical and compliance sales expert, dives deep into recent FTC regulations, their implications on coaching and income claims, and the importance of ethical sales strategies.
Heather shares insights on the significance of being compliant, the dangers of non-compliance, testimonials rules, and how one can avoid legal pitfalls. The conversation sheds light on mindset shaming, the rise of complaints against unethical practices, and actionable steps for consumers to identify ethical coaches.
Chapters
01:07 Meet Heather Wild: Ethical Sales Expert
02:57 Understanding the FTC and Its Role
06:16 The Importance of Compliance in Marketing
07:34 Navigating Testimonials and Income Claims
10:32 The Impact of FTC Regulations on Coaching Industry
16:13 Stripe and Payment Processors Under Scrutiny
22:19 Choosing the Right Business Coach
26:25 Mindset Shaming in Sales and Coaching
28:13 Narcissism and Toxicity in the Coaching Industry
29:24 The Me Too Movement in Coaching
31:53 Identifying Ethical Coaches: Green Flags
35:33 Advice for Beginners in the Coaching Industry
42:00 The Importance of Ethical Contracts